The benefits of athletic brewing is not just limited to the athletes themselves. Many people choose to drink these beers to help them recover from their workouts. Using a low calorie beer can also provide a great recovery beverage. In fact, sales of these types of beers are on the rise.
Non-alcoholic beer sales are reaching historic highs
Despite having a relatively small market share, non-alcoholic beer sales are reaching historic highs. As the health conscious consumer moves away from mainstream alcoholic beverages, new companies are entering the non-alcoholic beverage market. These companies are seeking to create premium products and position them as healthful options.
According to IWSR Drinks Market Analysis’ North American research director Adam Rogers, the market is fueled by a shift away from binge drinking. This trend is driving the resurgence of non-alcoholic beverages.
The athletic brew industry is taking advantage of this shift. Founded by former Point72 Asset Management trader Bill Shufelt, Athletic Brewing Company has gained a foothold in the market with their non-alcoholic craft beers.
The company’s flagship product, All Out, has a full-bodied mouthfeel and is accented with coffee. It’s also vegan-friendly, gluten-free and boasts 13 calories per bottle.
In a recent survey of consumers, 12% of respondents said that they were more likely to buy non-alcoholic products due to their health concerns. Retailers are also responding by expanding their non-alcoholic beer sections.
Low-alcohol beers are popular in the Olympic Village
Non-alcoholic beer has become a popular drink in the Olympic Village. German athletes have been known to use this type of beverage to help recover after training.
In Pyeongchang, the Olympic village has been awash in beer from the Krombacher brewery. They’ve supplied 3,500 litres of non-alcoholic wheat beer to athletes. The brewer also sent over 11,000 litres of real beer.
In the United States, non-alcoholic beers have been gaining popularity, especially among millennials. This group of young people is more likely to try new alcohol alternatives.
Non-alcoholic beers have the added benefit of containing extra healthy plant-derived compounds. These compounds are antioxidants and can help reduce the risk of upper respiratory infections.
According to Johannes Scherr, a doctor for the German Olympic ski team, the German athletes consume non-alcoholic beer during training and recovery. He also says that the drink is beneficial in reducing inflammation and respiratory infections.
There are several reasons for the increased popularity of low-alcohol beers. One is that it can help athletes recover more quickly from intense physical activities. Another reason is that it has been proven to be an effective alternative to sports drinks.
Low-calorie beers are a great recovery beverage
Alcohol free beer is becoming popular as an alternative to sports drinks. These low calorie beverages contain a small amount of carbohydrates and electrolytes to help athletes rehydrate. They also taste great. Some of the better varieties are refreshing and smooth.
Many athletes like to drink a cold beer after a workout. Beer is an easy and social drink, and it can be a good way to reward your hard work. However, some may prefer a non-alcoholic beverage.
Beer is a diuretic, so it can exacerbate the effects of dehydration. This is not a good thing for an athlete who is losing fluids through sweat. Moreover, traditional beers have a lot of calories.
Fortunately, many brewers are producing beers specifically for athletes. The most popular of these are ales. Typically produced in northern countries, they are brewed at a higher temperature and feature a fruity or bitter taste.
In recent years, the non-alcoholic beer industry has grown dramatically. A few of the most popular examples include Erdinger and Krombacher. Non-alcoholic beer offers a variety of benefits to athletes, including reduced risk of illness.
The IMPACT Program supports positive impact from the ground up in their communities
The Athletic Brewing Company is the leader in non-alcoholic craft beer production in the United States. It has facilities in San Diego, California and Stratford, Connecticut, and sells its full portfolio of beers online. With a focus on creating positive change in communities, the company allocates 2% of its sales to impact programs. These funds support healthy lifestyles, protecting the outdoors, and restoring natural trails.
In 2022, Athletic Brewing was named the 26th fastest growing private company in the United States. This growth was driven by active consumers and mindful consumers. By expanding their partnerships and developing new ones, Athletic will continue to create positive change in their communities.
As a Certified B Corp, the brewery meets the highest standards of social performance and environmental stewardship. They have a commitment to transparency, legal accountability, and public disclosure. Through benchmarking, goal setting, and education, the company strives to improve their operations.
Founders Bill Shufelt and John Walker noticed an opportunity in the craft beer industry. They saw the need to brew for the Millennial and Gen-Z market. They developed a proprietary brewing method to ferment the beer to less than 0.5 percent alcohol.